LOS ANGELES, Tues., Jan. 19, 2010 – Rancho, the industry leader in suspension innovation, has announced the release of a brand-new series of the award-winning QuickLIFT technology. The new Rancho® Loaded QuickLIFT™ technology, based largely on the successful original QuickLIFT, now includes the application-matched and installed coil spring and upper mounting plate.

Rancho products are manufactured and marketed by Tenneco Inc. (NYSE:TEN) and headquartered in Long Beach, Calif.

After winning the 2006 Specialty Equipment Market Association (SEMA) award for best new off-road product, Rancho engineers have developed the next version of this popular QuickLIFT technology, built to simplify installation and improve performance.

Installing in minutes, Rancho Loaded QuickLIFT shock absorbers feature an application-specific coil spring and upper mounting plate. “The new Loaded QuickLIFT is completely assembled straight out of the box, making it even easier for shops and do-it-yourselfers to complete fast installs,” said Joe Pase, director, performance products, Tenneco.

Finished in Rancho’s Liquid Metallic Silver, Rancho Loaded QuickLIFT provides 1- to 2.5-in. of additional lift, allowing for the use of larger wheel and tire packages and providing an aggressive vehicle stance. Fully compatible with the SEMA-award winning Rancho MyRIDE™ Wireless Controller, Rancho Loaded QuickLIFT units can be wirelessly controlled from the cab.

The MyRIDE Wireless Controller provides one-touch wireless damping -more- 2- control of QuickLIFT units. The Wireless Controller includes a variety of onetouch presets, including Highway, Sport, Tow/Haul, Off-Road, and a driverdetermined MyRide, which allows the owner to set his own preferred ride setting and save it for future use.

To learn more about the Rancho Loaded QuickLIFT technology and other Rancho suspension innovations, please visit your preferred Rancho retailer, visit or write to: Rancho Suspension, 6925 Atlantic Ave., Long Beach, CA 90805. To locate your nearest Rancho authorized dealer, please use the “Dealer Locator” at to generate a list of online and local retailer stores in your selected region.

Tenneco is a $5.9 billion manufacturing company with headquarters in Lake Forest, Illinois and approximately 21,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of emission control and ride control products and systems for the automotive original equipment market and the aftermarket. Tenneco markets its products principally under the Monroe®, Walker®, Gillet™ and Clevite® Elastomer brand names.