Rancho® Performance Suspension & Shocks Brand Celebrates 60th Anniversary
Legendary Suspension Brand Continues to Deliver Innovation, Product Leadership to Off-Road Industry
Las Vegas, Nov. 4, 2014 – The Rancho® brand – an iconic brand in the off-road industry since 1955 – will kickoff its 60th anniversary celebration at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas this November. The Rancho booth (Central Hall, No. 25133) will include a 2014 Jeep Wrangler JK and 1952 Jeep Willys that will feature an array of Rancho systems, shocks and accessories.
First launched by Clarence Shook as the family-owned “Rancho Jeep Supply” in Los Angeles, the Rancho brand will celebrate its 60-year-long history rich in product innovation and involvement in the off-road industry during 2015. The brand – growing from a popular off-road and Jeep-specific parts supply business to the design of conversion kits, roll bars and safety belts for early Jeeps to the legendary suspension and ride control manufacturer it is today – has always been one of the leaders in off-road innovations and product designs. The Rancho brand also has enjoyed a history of involvement in the off-road community and its stewardship.
“It’s an exciting milestone for such a renowned brand,” said Chris Gauss, director, performance products, Tenneco. “The Rancho brand has been a leader in the off-road industry – through community involvement, product development and strategic global alliances – from the start and continues to adapt to this dynamic industry.”
Tenneco is the global supplier and manufacturer of the Rancho brand of suspension systems and components, shock absorbers, off-road protective equipment, specialty exhaust pipe kits and more for a variety of trucks, sport utility vehicles and Jeeps as well as a variety of specialty applications. A brand long identified as the aftermarket solution for Jeeps, the Rancho brand has been an industry pioneer since 1955. The Rancho brand is best known for its best-selling shock absorber, the Rancho RS5000™, and the world’s first adjustable shock absorber, the Rancho RS9000™XL. Rancho products are designed, manufactured and marketed by Tenneco.
For more information about Rancho products and innovations, contact your nearest Rancho dealer, call 1-734-384-7806 or visit www.GoRancho.com. To locate a Rancho authorized reseller, visit the “Where to Buy” tab on www.GoRancho.com.
Tenneco Inc. (NYSE: TEN) is an $8 billion global manufacturing company with headquarters in Lake Forest, Illinois and approximately 26,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of clean air and ride performance products and systems for automotive and commercial vehicle original equipment markets and the aftermarket. Tenneco’s principal brand names are Monroe®, Walker®, XNOx® and Clevite® Elastomer.
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